ISBN: 9781137544247 - understanding consumer financial behavior: money management in an age of financial illiteracy (4 Ergebnisse)

Hardcover. Zustand: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Verschmutzung / Farbtonveränderung. Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the image in this listing is a stock photo and may not match the covers of the actual item.

Zustand: New. This systemic economic and behavioral approach to the way ordinary people handle their finances includes in-depth discussions of the behaviors consumers may engage in and psychological explanations for their financial decisions. Num Pages: 285 pages, biography. BIC Classification: KCK; KFF. Category: (P) Professional & Vocational. Dimension: 149 x 274 x 24. Weight in Grams: 504. . 2016. Hardback. . . . . Books ship from the US and Ireland. …

Hardcover. Zustand: gut. 2016. Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy In englischer Sprache. pages.