Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy - Hardcover

Van Raaij, W. Fred

 
9781137544247: Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
Hardcover
ISBN 10: 1137544244 ISBN 13: 9781137544247
Verlag: Palgrave Macmillan, 2016

Inhaltsangabe

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

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Über die Autorin bzw. den Autor

W. Fred van Raaij is Emeritus Professor of Economic Psychology at Tilburg University, the Netherlands. He has worked at Tilburg University and Erasmus University of Rotterdam in the Netherlands, and at the University of Illinois at Urbana-Champaign, USA. His research interests are consumer behavior, environmental concerns and energy saving, the financial behavior of consumers and investors, and the effects of marketing communications.

Von der hinteren Coverseite

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1137544244
ISBN 13 
9781137544247
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
301
Kontakt zum Hersteller
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Heidelberg
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Deutschland

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Vorgestellte Ausgabe

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Verlag: Palgrave Macmillan, 2016
Softcover