9781119961765 - the marketing pathfinder: key concepts and cases for marketing strategy and decision making von stewart, david w.; saren, michael m. (9 Ergebnisse)

Paperback. Zustand: Very Good. The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. 286 pages. Dozens of lively international case studies that help readers put core market ing principles in a real-world contextFrom market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international ca se studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers pr ofessionals and marketing students alike an effective way to contextualize the m arketing decisions they'll make in the real world of business. * Not anot her one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource * Each chapter presents a set of core concept s, frameworks, and tools, followed by five or more short, lively international c ase studies illustrating how the concepts and tools can be applied in the real w orld * The case studies are specifically designed to encourage readers to pu rsue additional independent research and to encourage them to articulate and def end their decisions * Throughout, the emphasis is on the reader as a marketi ng professional in the thick of it and responsible for the decisions they make.…

Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 352.

Zustand: New. In English.

Zustand: New. Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 189 x 245 x 15. Weight in Grams: 542. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Kartoniert / Broschiert. Zustand: New. David Stewart is a Senior Lecturer in the Victoria Management School and has conducted courses for organizations such as Saatchi & Saatchi, Ogilvy and Mather, Television New Zealand, and the Electricity Corporation of New Zealand.Michael Saren is Professor .