9781119790778 - revenue management for the hospitality industry von hayes, david k.; hayes, joshua d.; hayes, peggy a. (10 Ergebnisse)
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Kartoniert / Broschiert. Zustand: New. David K. Hayes has over 35 years of experience in hospitality management and education.He is the former Vice President of the Educational Institute of the American Hotel & Lodging Association (AHLEI) and is the author of several textbooks and dozens of arti.
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Taschenbuch. Zustand: Neu. Neuware - REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRYExplore intermediate and advanced topics in the field of revenue management with this up-to-date guideIn the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers…a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.The authors discuss concepts critical to the achievement of hospitality professionals' revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book's 14 chapters.Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes:\* A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security\* In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs\* Major changes to the book's instructor support materials and an expansion of the instructor's test bank items and student exercises.An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
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Zustand: Gut. Zustand: Gut | Seiten: 480 | Sprache: Englisch | Produktart: Bücher | Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers… a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals' revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book's 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book's instructor support materials and an expansion of the instructor's test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
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Taschenbuch. Zustand: Neu. Revenue Management for the Hospitality Industry | David K. Hayes (u. a.) | Taschenbuch | Preface ixAcknowledgments xviiPart I Revenue Management Principles 1Chapter 1 Introduction to Revenue Management 2Introduction 2The Purpose of Business 4The Purpose of Revenue Management 9The Purpose and Design of…This Book 10Chapter 2 Strategic Pricing | Englisch | 2021 | John Wiley & Sons Inc | EAN 9781119790778 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
