ISBN: 9780816665464 - brand aid: shopping well to save the world (quadrant book) (18 Ergebnisse)

Paperback. Zustand: Good. A critical account of the rise of celebrity-driven "compassionate consumption.".

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: New. "Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption." Campaigns like Product RED and its precursors, such as Lance Armstrong's Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this "causumerism" represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.…

Zustand: new.

Paperback. Zustand: Brand New. 288 pages. 8.50x5.50x0.80 inches. In Stock.

Zustand: New. pp. 288.

Zustand: New. Series: Quadrant Book. Num Pages: 288 pages, 12 b&w illustrations, 5 tables. BIC Classification: JFFT; JKSN1. Category: (G) General (US: Trade). Dimension: 145 x 218 x 16. Weight in Grams: 326. . 2011. Illustrated. Paperback. . . . .

Zustand: New. In English.

Zustand: New.

Zustand: New. Series: Quadrant Book. Num Pages: 288 pages, 12 b&w illustrations, 5 tables. BIC Classification: JFFT; JKSN1. Category: (G) General (US: Trade). Dimension: 145 x 218 x 16. Weight in Grams: 326. . 2011. Illustrated. Paperback. . . . . Books ship from the US and Ireland.

Zustand: As New. Unread book in perfect condition.

Taschenbuch. Zustand: Neu. Neuware - A critical account of the rise of celebrity-driven 'compassionate consumption.'.

Zustand: New. A critical account of the rise of celebrity-driven compassionate consumption. KlappentextrnrnA critical account of the rise of celebrity-driven compassionate consumption.

Paperback. Zustand: new. Paperback. 'Has there ever been a better reason to shop?' asks an ad for the Product RED American Express card, telling members who use the card that buying 'cappuccinos or cashmere' will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of 'compassionate consumption.' Campaigns like Product RED and its precursors, such as Lance Armstrong's Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. A critical account of the rise of celebrity-driven compassionate consumption. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Zustand: New. "Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption." Campaigns like Product RED and its precursors, such as Lance Armstrong's Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this "causumerism" represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.…