Brand Aid: Shopping Well to Save the World (Quadrant Book) - Softcover

Buch 5 von 20: A Quadrant Book

Richey, Lisa Ann; Ponte, Stefano

 
9780816665464: Brand Aid: Shopping Well to Save the World (Quadrant Book)
Softcover
ISBN 10: 081666546X ISBN 13: 9780816665464
Verlag: University of Minnesota Press, 2011

Inhaltsangabe

&;Has there ever been a better reason to shop?&; asks an ad for the Product RED American Express card, telling members who use the card that buying &;cappuccinos or cashmere&; will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy.

In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of &;compassionate consumption.&; Campaigns like Product RED and its precursors, such as Lance Armstrong&;s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations.

Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this &;causumerism&; represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.

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Über die Autorin bzw. den Autor

Lisa Ann Richey is professor of international development studies at Roskilde University. She is the author of Population Politics and Development: From the Policies to the Clinics. Stefano Ponte is senior researcher at the Danish Institute for International Studies. He is the coauthor of Trading Down: Africa, Value Chains, and the Global Economy and The Coffee Paradox: Global Markets, Commodity Trade, and the Elusive Promise of Development.

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Verlag
University of Minnesota Press
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
081666546X
ISBN 13 
9780816665464
Einband
Taschenbuch
Anzahl der Seiten
253
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0816665451 ISBN 13:  9780816665457
Verlag: University of Minnesota Press, 2011
Hardcover