ISBN: 9780814403358 - managing channels of distribution: the marketing executive's complete guide (8 Ergebnisse)

Hardback. Zustand: Very Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. …

Hardback. Zustand: Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence.…

Hardcover. Zustand: Very Good. 50665th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Zustand: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Brand New. 266 pages. 10.50x8.00x1.00 inches. In Stock.

Zustand: Sehr gut - gebraucht. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Managing Channels of Distribution. The Marketing Executive's Complete Guide Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe AMACOM , 1998 , Managing Channels of Distribution. The Marketing Executive's Complete Guide, Kenneth Rolnicki.…