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Managing Channels of Distribution: The Marketing Executive's Complete Guide - Hardcover

Rolnicki, Kenneth

 
9780814403358: Managing Channels of Distribution: The Marketing Executive's Complete Guide
Hardcover
ISBN 10: 0814403352 ISBN 13: 9780814403358
Verlag: Amacom, 1998

Inhaltsangabe

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

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Über die Autorin bzw. den Autor

KENNETH ROLNICKI (Chicago, IL) is president of On Line Computers, a computer reseller. He has over 30 years of channel management experience, and nine years of experience as a seminar leader, teacher, and consultant.

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Verlag
Amacom
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0814403352
ISBN 13 
9780814403358
Einband
Gebundene Ausgabe
Anzahl der Seiten
266
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar