Isbn: 9780812929508 - what were they thinking?: marketing lessons i've learned from over 80,000 new-product innovations and idiocies: marketing lessons i've learned from over 80000 new products (5 Ergebnisse)

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardcover. Zustand: Very Good. Stated 1st Edition, 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. 240 pages. tidy ex library d/j had been plastic protectedAs McMath says: If you're ignorant of the mistakes of the past, you're bound to lose a lot of money. While What Were They Thinking? is an entertaining guide t o many of the new-product follies of the recent past, the message of the book is serious. Companies throw away literally millions repeating the mistakes of the past, such as: Buy-This-If-You're-a-Loser School of Marketing (People usually don't buy products that remind them of their shortcomings); Me-Too Madness (Th is is the number one killer of new products); Besmirching Your Good Name (Don't squander the trust of your brand by attaching its name to something totally out of character); and Selling Ice Cubes to Cocker Spaniels (This was the mistake of the tobacco industry with smokeless cigarettes, a product that appealed only to nonsmokers.). Pithy, insightful, and funny, What Were They Thinking? is orga nized in an A-to-Z format (Alzheimer's, Corporate to Zag When Everyone Else I s Zigging) and is bound to help you understand how a new product connects with consumers, like Ass-Kickin' Cajun Hot Sauce did, or doesn't connect at all, like Rabbit Jerky.…