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What Were They Thinking?: Marketing Lessons I'Ve Learned from over 80,000 New-Product Innovations and Idiocies: Marketing Lessons I've Learned from Over 80000 New Products - Hardcover
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In an alphabetical format, an advisor to several major companies offers pithy, funny lessons of good marketing gleaned from such spectacular, costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal. 25,000 first printing. Tour.
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What Were They Thinking?: Marketing Lessons I've Learned from Over 80000 New Products
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What Were They Thinking?
ISBN 10: 0812929500
ISBN 13: 9780812929508
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Hardcover. Zustand: Very Good. Stated 1st Edition, 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 0812929500-11-1-29
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What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
Verlag:
Crown Publishing Group, The, 1998
ISBN 10: 0812929500
ISBN 13: 9780812929508
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Zustand: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP62275939
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What Were They Thinking?
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Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0812929500I5N00
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What Were They Thinking?
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Zustand: As New. Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects. Artikel-Nr. R01L-02074
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What Were They Thinking?: Marketing Lessons I'Ve Learned from over 80,000 New-Product Innovations and Idiocies
Verlag:
Times Books, Westminister, Maryland, U.S.A., 1998
ISBN 10: 0812929500
ISBN 13: 9780812929508
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Hardcover. Zustand: Good. 240 pages. tidy ex library d/j had been plastic protectedAs McMath says: If you're ignorant of the mistakes of the past, you're bound to lose a lot of money. While What Were They Thinking? is an entertaining guide t o many of the new-product follies of the recent past, the message of the book is serious. Companies throw away literally millions repeating the mistakes of the past, such as: Buy-This-If-You're-a-Loser School of Marketing (People usually don't buy products that remind them of their shortcomings); Me-Too Madness (Th is is the number one killer of new products); Besmirching Your Good Name (Don't squander the trust of your brand by attaching its name to something totally out of character); and Selling Ice Cubes to Cocker Spaniels (This was the mistake of the tobacco industry with smokeless cigarettes, a product that appealed only to nonsmokers.). Pithy, insightful, and funny, What Were They Thinking? is orga nized in an A-to-Z format (Alzheimer's, Corporate to Zag When Everyone Else I s Zigging) and is bound to help you understand how a new product connects with consumers, like Ass-Kickin' Cajun Hot Sauce did, or doesn't connect at all, like Rabbit Jerky. Artikel-Nr. 4506ab
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What Were They Thinking?
Anbieter: BennettBooksLtd, Los Angeles, CA, USA
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hardcover. Zustand: New. In shrink wrap. Looks like an interesting title! Artikel-Nr. Q-0812929500
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