9780792386155 - marketing management support systems: principles, tools, and implementation (international series in quantitative marketing, 10, band 10) von wierenga, berend; van bruggen, gerrit (4 Ergebnisse)
Sprache: Englisch
Verlag: Springer, 2000
Serie: Buch 1 von 8 - International Series in Quantitative Marketing
- Hardcover
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Sprache: Englisch
Verlag: Springer, 2000
Serie: Buch 1 von 8 - International Series in Quantitative Marketing
- Hardcover
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Sprache: Englisch
Verlag: Kluwer Academic Publishers, 2000
Serie: Buch 1 von 8 - International Series in Quantitative Marketing
- Hardcover
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Zustand: New. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a p…articular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680. . 2000. Hardback. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Springer, Springer US, 2000
Serie: Buch 1 von 8 - International Series in Quantitative Marketing
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools… that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker.
