Wierenga berend (22 Ergebnisse)

Gebundene Ausgabe. Zustand: Gut. 1. Ed. XVIII, 526 Seiten; Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 1080. …

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: New. In English.

Zustand: New. In English.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker.…

Taschenbuch. Zustand: Neu. Marketing Management Support Systems | Principles, Tools, and Implementation | Berend Wierenga (u. a.) | Taschenbuch | International Series in Quantitative Marketing | xiv | Englisch | 2012 | Springer | EAN 9781461370765 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 625 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Agricultural Marketing and Consumer Behavior in a Changing World | Berend Wierenga (u. a.) | Taschenbuch | xii | Englisch | 2012 | Springer | EAN 9781461378792 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: gut. Handbook of Marketing Decision Models. In englischer Sprache. pages.

Gebunden. Zustand: New. Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changin.

Zustand: New. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642. . 1997. Hardback. . . . . Books ship from the US and Ireland.…

Buch. Zustand: Neu. Neuware - As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture. …

Zustand: New.

Taschenbuch. Zustand: Neu. Handbook of Marketing Decision Models | Berend Wierenga (u. a.) | Taschenbuch | xi | Englisch | 2018 | Springer | EAN 9783319860411 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Second Edition of this bookpresents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.…

Hardcover. Zustand: Brand New. 2nd edition. 598 pages. 9.50x6.25x1.50 inches. In Stock.

Hardcover. Zustand: gut. 2008. Handbook of Marketing Decision Models In englischer Sprache. pages.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 112 | Sprache: Niederländisch | Produktart: Bücher | Keine Beschreibung verfügbar.