ISBN: 9780753556528 - alchemy: the magic of original thinking in a world of mind-numbing conformity (16 Ergebnisse)

paperback. Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

paperback. Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. 2021. 01st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 384 pages. 7.76x4.96x1.10 inches. In Stock.

Zustand: New. In English.

Paperback. Zustand: Neu. Neu Neu - Neuware, Importqualität, auf Lager - Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST'Revelatory and entertaining' Sunday Times'Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way.a must read' Entrepreneur, Best Books of the Year'One of the leading minds in the world of branding' NPR--------------Why is Red Bull so popular - even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpaste The answer Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:What can honeybees teach us about creating a sustainable business How could budget airlines show us how to market a health-care system Why is it better to be vaguely right than precisely wrong What might football penalty kicks teach us about the dangers of risk aversion Better 'branding,' Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how.…

Soft cover. Zustand: Very Good. The boards and binding are square and tight as is the textblock book price includes tracked 48 postage UK only 0. Signed by Author(s).

Zustand: NEW.

Kartoniert / Broschiert. Zustand: New. And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

paperback. Zustand: New.

Taschenbuch. Zustand: Neu. Neuware -Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST'Revelatory and entertaining' Sunday Times'Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way.a must read' Entrepreneur, Best Books of the Year'One of the leading minds in the world of branding' NPR--------------Why is Red Bull so popular - even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpaste The answer Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:- What can honeybees teach us about creating a sustainable business - How could budget airlines show us how to market a health-care system - Why is it better to be vaguely right than precisely wrong - What might football penalty kicks teach us about the dangers of risk aversion Better 'branding,' Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how.Petersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg 384 pp. Englisch.…

Taschenbuch. Zustand: Neu. Alchemy | The Magic of Original Thinking in a World of Mind-Numbing Conformity | Rory Sutherland | Taschenbuch | B-format paperback | XII | Englisch | 2021 | Random House UK Ltd | EAN 9780753556528 | Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, 22083 Hamburg, gpsr[at]petersen-buchimport[dot]com | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. Neuware -Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST'Revelatory and entertaining' Sunday Times'Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way.a must read' Entrepreneur, Best Books of the Year'One of the leading minds in the world of branding' NPR--------------Why is Red Bull so popular - even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpaste The answer Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:- What can honeybees teach us about creating a sustainable business - How could budget airlines show us how to market a health-care system - Why is it better to be vaguely right than precisely wrong - What might football penalty kicks teach us about the dangers of risk aversion Better 'branding,' Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how. 384 pp. Englisch.…