9780753556528 - alchemy: the magic of original thinking in a world of mind-numbing conformity von sutherland, rory (14 Ergebnisse)
- Softcover
Anbieter: Majestic Books, Hounslow, Vereinigtes KönigreichMajestic Books
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Zustand: New. pp. 384.
- Softcover
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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Zustand: New. 2021. 01st Edition. Paperback. . . . . . Books ship from the US and Ireland.
- Softcover
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USARomtrade Corp.
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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
- Softcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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Paperback. Zustand: Brand New. 384 pages. 7.76x4.96x1.10 inches. In Stock.
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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Paperback. Zustand: Very Good. Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCASTRevelatory and entertaining Sunday TimesSutherland uses his decades of experience to dissect human spending b…ehavior in an insanely entertaining waya must read Entrepreneur, Best Books of the YearOne of the leading minds in the world of branding NPR--------------Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays?And why do we prefer stripy toothpaste?The answer? Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:What can honeybees teach us about creating a sustainable business?How could budget airlines show us how to market a health-care system?Why is it better to be vaguely right than precisely wrong?What might football penalty kicks teach us about the dangers of risk aversion?Better branding, Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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Paperback. Zustand: Good. Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCASTRevelatory and entertaining Sunday TimesSutherland uses his decades of experience to dissect human spending behavi…or in an insanely entertaining waya must read Entrepreneur, Best Books of the YearOne of the leading minds in the world of branding NPR--------------Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays?And why do we prefer stripy toothpaste?The answer? Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:What can honeybees teach us about creating a sustainable business?How could budget airlines show us how to market a health-care system?Why is it better to be vaguely right than precisely wrong?What might football penalty kicks teach us about the dangers of risk aversion?Better branding, Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how. . The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
- Softcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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EUR 18,39
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Zustand: New. In English.
Weitere Bilder- Softcover
- Signiert
Anbieter: powellbooks Somerset UK., Ilminster, SOM, Vereinigtes Königreichpowellbooks Somerset UK.
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Zustand: Gebraucht - Gut
EUR 18,05
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Soft cover. Zustand: Very Good. The boards and binding are square and tight as is the textblock book price includes tracked 48 postage UK only 0. Signed by Author(s).
- Softcover
Anbieter: Speedyhen, Hertfordshire, Vereinigtes KönigreichSpeedyhen
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Zustand: NEW.
- Softcover
Anbieter: moluna, Greven, Deutschlandmoluna
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EUR 17,25
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Zustand: New. And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 18,70
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Taschenbuch. Zustand: Neu. Neuware - Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend.AS SEEN ON THE DIARY OF A CEO PODCAST'Revelatory and entertaining' Sunday Times'Sutherland uses his decades of experience to dissect human s…pending behavior in an insanely entertaining way.a must read' Entrepreneur, Best Books of the Year'One of the leading minds in the world of branding' NPR--------------Why is Red Bull so popular - even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpaste The answer Humans are, in a word, irrational.In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places:What can honeybees teach us about creating a sustainable business How could budget airlines show us how to market a health-care system Why is it better to be vaguely right than precisely wrong What might football penalty kicks teach us about the dangers of risk aversion Better 'branding,' Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically.To be brilliant, you have to be irrational. This book shows you how.
Weitere Bilder- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
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EUR 16,20
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Taschenbuch. Zustand: Neu. Alchemy | The Magic of Original Thinking in a World of Mind-Numbing Conformity | Rory Sutherland | Taschenbuch | B-format paperback | XII | Englisch | 2021 | Random House UK Ltd | EAN 9780753556528 | Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, 22083 Hamburg, g…psr[at]petersen-buchimport[dot]com | Anbieter: preigu.
- Softcover
Anbieter: Studibuch, Stuttgart, DeutschlandStudibuch
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EUR 18,97
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paperback. Zustand: Gut. 384 Seiten; 9780753556528.3 Gewicht in Gramm: 500.
