Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity - Softcover

Sutherland, Rory

 
9780753556528: Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
Softcover
ISBN 10: 0753556529 ISBN 13: 9780753556528
Verlag: WH Allen, 2021

Inhaltsangabe

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb


Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator’s ‘Wiki Man’ column, presents series for BBC Radio 4, serves on the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising). The IDM (Institute of Direct and Digital Marketing) awarded Sutherland an Honorary Life Fellowship. His TED talks have over 6.5 million views. He authored a collection of blog posts, interviews, tweets and reference materials, The Wiki-Man, in 2011, and his first book Alchemy was published in 2019.

Von der hinteren Coverseite

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb

Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
WH Allen
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
0753556529
ISBN 13 
9780753556528
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
384
Kontakt zum Hersteller
Penguin Random House Verlagsgruppe GmbH
kundenservice@penguinrandomhouse.de

Neumarkter Straße 28
München
Bayern
81673
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780753556504: Alchemy: The Surprising Power of Ideas That Don't Make Sense

Vorgestellte Ausgabe

ISBN 10:  0753556502 ISBN 13:  9780753556504
Verlag: WH Allen, 2019
Hardcover