9780743497091 - chasing cool: standing out in today's cluttered marketplace von kerner, noah; pressman, gene (20 Ergebnisse)
- Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 4,32
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Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 4,32
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Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 4,32
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Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USAThriftBooks-Phoenix
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EUR 5,99
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Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
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EUR 5,99
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Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USAThriftBooks-Phoenix
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EUR 5,99
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: ThriftBooks-Reno, Reno, NV, USAThriftBooks-Reno
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 5,99
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
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EUR 5,99
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
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EUR 5,99
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: Better World Books: West, Reno, NV, USABetter World Books: West
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EUR 6,47
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Zustand: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
- Hardcover
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
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EUR 6,47
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Zustand: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Anbieter: AwesomeBooks, Wallingford, Vereinigtes KönigreichAwesomeBooks
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EUR 4,80
EUR 4,82 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Hardcover. Zustand: Very Good. Chasing Cool: Standing Out in Today's Cluttered Marketplace This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained…and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Hardcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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EUR 3,86
EUR 6,55 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
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EUR 5,67
EUR 5,85 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Zustand: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Anbieter: Bahamut Media, Reading, Vereinigtes KönigreichBahamut Media
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EUR 5,16
EUR 8,17 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are n…ot satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Hardcover
Anbieter: Books From California, Simi Valley, CA, USABooks From California
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EUR 19,33
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hardcover. Zustand: Fine. Zustand des Schutzumschlags: Includes dust jacket.
- Hardcover
Anbieter: Books From California, Simi Valley, CA, USABooks From California
Verkäufer/-in kontaktierenVerkäufer/-in mit 4 SternenZustand: Gebraucht - Gut
EUR 19,33
EUR 4,39 VersandVersand innerhalb von USAAnzahl: 6 verfügbar
hardcover. Zustand: Very Good.
- Weitere Bilder
- Hardcover
- Erstausgabe
Anbieter: True Oak Books, Highland, NY, USATrue Oak Books
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Zustand: Gebraucht - Gut
EUR 27,15
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Hardcover. Zustand: Very Good+. Zustand des Schutzumschlags: Very Good+. First Edition; First Printing. 248 pages; B&W photographs. Very Good condition. No noteworthy defects. No markings. DJ is not price-clipped. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will b…e carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 49,63
EUR 11,70 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: Brand New. 248 pages. 8.50x6.00x0.75 inches. In Stock.
- Weitere Bilder
- Hardcover
Anbieter: SZ Global, Toronto, ON, KanadaSZ Global
Verkäufer/-in kontaktierenVerkäufer/-in mit 2 SternenZustand: Neu
EUR 50,13
EUR 32,71 VersandVersand von Kanada nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: New. Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our…industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.'Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it.'-- Russell Simmons, chairman and CEO of Rush Communications'I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession.'-- Tony Hawk, professional skateboarder'It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David.'-- Scott Bedbury, former Nike and Starbucks marketing executive'I love looking at trend reports because then I know exactly what I shouldn't be doing.'-- John Demsey, group president, Est?e Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty'I don't believe in creation by committee. I think it's impossible.'-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc.'We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV.'-- Bob Pittman, cofounder of MTV, former president of AOL.
