ISBN: 9780684864662 - driving customer equity: how customer lifetime value is reshaping corporate strategy (17 Ergebnisse)

Hardback. Zustand: Fair. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer relationships. Now the authors, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price, promotion, product, and distribution to a new external focus on measuring, managing, and building Customer Equity. The drivers of Customer Equity include Value Equity, the customer's objective evaluation of the firm's products and service; Brand Equity, the customer's subjective product assessment; and Retention Equity, the customer's opinion of his or her relationship with the firm. The authors show how to measure each element, then reveal actions every firm can take to strengthen the performance of these key drivers. Providing concrete tools like a Customer Pyramid, DRIVING CUSTOMER EQUITY will revolutionise the way companies look at customers. With important information for Internet marketers - and insights into how important customer loyalty will be to Internet business success.…

Hardback. Zustand: Very Good. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer relationships. Now the authors, all customer service experts, introduce a radical model: the Customer Equity Framework, which changes a firm's old internal focus on price, promotion, product, and distribution to a new external focus on measuring, managing, and building Customer Equity. The drivers of Customer Equity include Value Equity, the customer's objective evaluation of the firm's products and service; Brand Equity, the customer's subjective product assessment; and Retention Equity, the customer's opinion of his or her relationship with the firm. The authors show how to measure each element, then reveal actions every firm can take to strengthen the performance of these key drivers. Providing concrete tools like a Customer Pyramid, DRIVING CUSTOMER EQUITY will revolutionise the way companies look at customers. With important information for Internet marketers - and insights into how important customer loyalty will be to Internet business success.…

Paperback. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in Fine dust jacket. First edition.

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Hardcover. Zustand: Brand New. 292 pages. 9.50x6.25x1.25 inches. In Stock.

Hardcover, gebunden, Schutzumschlag, 292 Seiten, Schnitt alterbedingt etwas gebräunt, Besitzerstempel auf Vorsatz & Gebrauchsspuren Der Versand kann in Deutschland auch auf Rechnung erfolgen (Vorauszahlung vorbehalten).

Gebunden. Zustand: New. The first book to prepare businesses for the new service millenium, in which Customer Equity, the total lifetime value of a firm s most valuable customers, will replace Brand Equity as a firm s chief asset.&Uumlber den AutorrnrnRoland T.

Buch. Zustand: Neu. Neuware.

Zustand: Gut. Zustand: Gut | Seiten: 308 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.