Isbn: 9780471964308 - quantitative analysis in marketing mgmt (13 Ergebnisse)

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471964308. …

Zustand: Good. : Este libro presenta un enfoque accesible a los conceptos y técnicas cuantitativas en la gestión de marketing. Examina técnicas de otras disciplinas de gestión, como la gestión financiera y la gestión de operaciones, y muestra cómo se pueden aplicar a la gestión de marketing. Incluye problemas y estudios de caso al final de cada capítulo. El texto se divide en tres partes: estadística, análisis de la demanda y previsión; análisis financiero, operaciones y sistemas de control; y tendencias futuras. Es adecuado para estudiantes de pregrado y MBA inscritos en cursos de gestión de marketing, análisis de mercado y previsión, marketing estratégico e investigación de marketing. EAN: 9780471964308 Tipo: Libros Categoría: Negocios y Economía Título: Quantitative Analysis in Marketing Management Autor: Luiz Moutinho| Mark Goode| Fiona Davies Editorial: Wiley Idioma: en Páginas: 342 Formato: tapa blanda.…

Soft cover. Zustand: Very Good. No Jacket. John Wiley & Sons 1999 paperback, has library stickers to spine and cover but is in VERY GOOD CLEAN TIGHT ORDER. Full refund if not satisfied. 24 hour despatch. EXTRA POSTAGE FOR INTERNATIONAL AIRMAIL OUTSIDE EUROPE OTHERWISE WILL GO SURFACE MAIL.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 342.

Zustand: New. In English.

Zustand: New. This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management. Num Pages: 342 pages, references, index. BIC Classification: KCJ; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 158 x 19. Weight in Grams: 520. . 2000. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. …

Kartoniert / Broschiert. Zustand: New. Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniqu.

Taschenbuch. Zustand: Neu. Neuware - Seine Schwerpunkte - quantitative Aspekte des Marketingmanagements, integrierte Ansätze und ihre Anwendbarkeit - machen dieses Buch zu einem einmaligen Hilfsmittel für die Praxis. Fallstudien und analytische Probleme demonstrieren den praktischen Einsatz der quantitativen Methoden. Wertvolle Ergänzung: eine Diskette mit Spreadsheet-Modellen zu den diskutierten Problemkreisen. (02/98).…

Paperback. Zustand: Brand New. 1st edition. 342 pages. 9.25x6.00x0.75 inches. In Stock.