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Bibliografische Details

Titel: Quantitative Analysis in Marketing Management: Concepts and Techniques
Verlag: Chichester, United Kingdom: John Wiley & Sons Ltd
Erscheinungsjahr: 1998
Sprache: Englisch
ISBN-10: 0471964301
ISBN-13: 9780471964308
Einband: Soft cover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket

�ber diesen Titel

Inhaltsangabe

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

�ber die Autorin bzw. den Autor

Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.

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