ISBN: 9780470091166 - services marketing management second edition: a strategic perspective (15 Ergebnisse)

Paperback. Zustand: Very Good. Services Marketing Management Second Edition: A Strategic Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780470091166. …

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780470091166.…

Softcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: As New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. 554 pages. Text in English. As new. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. This second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." 777g.…

Zustand: New. pp. xvii + 554 Illus.

Zustand: New. In English.

Zustand: New. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. Num Pages: 572 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 258 x 196 x 27. Weight in Grams: 1184. . 2006. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.…

Zustand: New. Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amster.

Taschenbuch. Zustand: Neu. Neuware - In den letzten Jahren wurden aufgrund steigender Nachfrage verstärkt Lehrveranstaltungen zum Thema 'Marketing von Dienstleistungen' angeboten. Beim Marketing-Management von Dienstleistungen geht es vor allem um die Schaffung der richtigen Dienste am richtigen Ort und zur richtigen Zeit zum richtigen Preis. Dieses wichtige und topaktuelle Lehrbuch wurde von erfahrenen Experten geschrieben und behandelt das Thema aus internationaler Sicht. Es diskutiert die drei Themenkomplexe Qualität, Personal und Marktorientierung anhand zahlreicher Beispiele und Fallstudien aus der ganzen Welt und bietet darüber hinaus eine ausgewogene Mischung aus Theorie und Praxis.…

Paperback. Zustand: Brand New. 2nd edition. 554 pages. 10.25x8.00x1.25 inches. In Stock.