Isbn: 9780470060360 - herd: how to change mass behaviour by harnessing our true nature (19 Ergebnisse)

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition.…

Hardcover. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. xx + 348 Illus.

Zustand: New. In English.

Zustand: New. Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation. Num Pages: 368 pages, Illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 25. Weight in Grams: 668. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Zustand: Brand New. 1st edition. 348 pages. 9.25x6.00x1.00 inches. In Stock.

Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. Reprint with corrections. Hardback copy in black boards with silver gilt lettering to spine. Unclipped dustjacket in new removable protective clear sleeve. 348pp. B/w illustrations throughout. Not library copy, no inscriptions. (63/6). …

hardcover. Zustand: Gut. 368 Seiten; 9780470060360.3 Gewicht in Gramm: 1.

Zustand: NEW.

Gebunden. Zustand: New. Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium. (The Guardian, March 2007) Bold in its conception and engaging in execution, offers the most radical new theory of consumer .

Buch. Zustand: Neu. Neuware - Can you explain the explosion of social phenomena like text messaging when there has been little or no promotion of the behaviour How a Mexican wave happens The emergence of online communities Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims Unless you have a good explanation of mass behaviour, you won't have much chance of altering it. This is why so many government initiatives struggle to create real change, why so much marketing money fails to drive sales, why most M&A programmes reduce shareholder value and most internal change projects don't deliver lasting transformation.Herd explains the 'why' of our struggles to influence mass behaviour. It reveals that most of us in the West have misunderstood the mechanics (the 'how') of mass behaviour because we have misplaced notions of what it means to be human. Mark Earls uses a diverse range of different sources, anecdotes and evidence - from Peter Kay and urinal etiquette to international rugby and rise of the Arctic Monkeys - to show that we are at heart a 'we-species', but one suffering from the 'illusion of I'.In doing so, Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass-behaviour. Bold in its conception and engaging in its execution, Herd offers the most radical new theory of consumer behaviour in a generation.…

Buch. Zustand: Neu. Herd | How to Change Mass Behaviour by Harnessing Our True Nature | Mark Earls | Buch | Dedication.Foreword by Russell Davies.Acknowledgements.[.] One: A 'We-Species' with an illusion of 'I'.1: The Super-Social Ape.2: The Illusion of 'I'.3: 'I' vs. '[.] Two: The Seven Principles of Herd Marketing.4: Key Principle No. 1: I | Englisch | 2007 | John Wiley & Sons Inc | EAN 9780470060360 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…