9780262534529 - streaming, sharing, stealing (mit press): big data and the future of entertainment von smith, michael (12 Ergebnisse)
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Paperback. Zustand: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Softcover
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Softcover
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- Softcover
- Internationale Ausgabe
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USARomtrade Corp.
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Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed… on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
- Softcover
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Paperback. Zustand: Brand New. reprint edition. 232 pages. 9.00x6.00x0.56 inches. In Stock.
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- Softcover
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Zustand: New. Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University s Heinz College. He is Codirector (with Rahul Telang) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.Rahul Telang is Pr.
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- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 22,57
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Taschenbuch. Zustand: Neu. Neuware - How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. [The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should… be required for anyone who wishes to believe that nothing much has changed. The Wall Street Journal Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires. Financial TimesTraditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.How can companies discover who their customers are, what they want, and how much they are willing to pay for it Data. The entertainment industries, must learn to play a little moneyball. The bottom line: follow the data.
