Streaming, Sharing, Stealing: Big Data and the Future of Entertainment

Michael D Smith

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Sprache: Englisch

Verlag: MIT Press Ltd, 2017

0262534525 / 9780262534529

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Artikelbeschreibung des Verkäufers

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.--The Wall Street JournalPacked with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.--Financial TimesTraditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries--and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little moneyball. The bottom line: follow the data.…

Bestandsnummer des Verkäufers 00088657137

Titel
Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
Autor
Michael D Smith
Verlag
MIT Press Ltd
Erscheinungsjahr
2017
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0262534525
ISBN-13
9780262534529

World of Books (was SecondSale)

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Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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