Verlag: The University of Chicago Press, 2006
ISBN 10: 0226284999 ISBN 13: 9780226284996
Sprache: Englisch
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: The University of Chicago Press, 2006
ISBN 10: 0226284999 ISBN 13: 9780226284996
Sprache: Englisch
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Verlag: University of Chicago Press, 2006
ISBN 10: 0226284999 ISBN 13: 9780226284996
Sprache: Englisch
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In den WarenkorbZustand: New. pp. 224.
Verlag: The University of Chicago Press, 2006
ISBN 10: 0226284999 ISBN 13: 9780226284996
Sprache: Englisch
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In den WarenkorbZustand: New. Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues. Series: Studies in Communication, Media & Public Opinion. Num Pages: 224 pages, 32 lline drawings, 12 tables. BIC Classification: 1KBB; JPVL. Category: (P) Professional & Vocational. Dimension: 156 x 229 x 12. Weight in Grams: 318. . 2006. Paperback. . . . . Books ship from the US and Ireland.
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In den WarenkorbPaperback. Zustand: Brand New. illustrated edition. 218 pages. 8.75x5.75x0.75 inches. In Stock.
Verlag: University of Chicago Pr., 2006
ISBN 10: 0226284999 ISBN 13: 9780226284996
Sprache: Englisch
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In den WarenkorbZustand: New. Argues that when political candidates attack each other, raising doubts about each other s views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating a.
Verlag: The University Of Chicago Press Mär 2006, 2006
ISBN 10: 0226284999 ISBN 13: 9780226284996
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. 'In Defense of Negativity,' Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, 'In Defense of Negativity 'concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.