In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) - Softcover

Buch 1 von 14: Studies in Communication, Media, and Public Opinion

Geer, John G.

 
9780226284996: In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
Softcover
ISBN 10: 0226284999 ISBN 13: 9780226284996
Verlag: University of Chicago Press, 2006

Inhaltsangabe

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit.

In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls.

An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

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Über die Autorin bzw. den Autor

John G. Geer is professor of political science at Vanderbilt University. He is the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.

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Verlag
University of Chicago Press
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0226284999
ISBN 13 
9780226284996
Einband
Tapa blanda
Anzahl der Seiten
219
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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