9780195074871 - television today and tomorrow: it won't be what you think von jankowski, gene f.; fuchs, david c. (5 Ergebnisse)
- Hardcover
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
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hardcover. Zustand: GOOD. Zustand des Schutzumschlags: VERY GOOD. 237 clean, unmarked, tight pages; light soiling on outer edges of textblock; cover is clean and sturdy; dust jacket nicely wrapped in clear Brodart cover.
- Hardcover
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
- Hardcover
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Hardcover. Zustand: Very Good. 256 pages. In recent years, the media has been awash in exuberant tales of the arrival o f the information superhighway, when television will explode with exciting possi bilities, offering some 500 channels as well as a marriage of TV and computer th at will provide, on command, access to the lates…t movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by t his revolution in cable, computers, and fiber optics. But in Television Today an d Tomorrow, Gene Jankowski--former President and Chairman of the CBS Broadcast G roup--and David Fuchs--also a former top executive at CBS--tell a different stor y. They predict a bumpy road ahead for the information superhighway, and the maj or networks, they say, are abundantly healthy and will remain so well into the n ext century. The information superhighway, Jankowski and Fuchs admit, will drama tically increase the distribution channels, but it will have little impact on th e amount of programming created--and this may spell disaster. The authors show h ow the networks began as a way to provide programs to local stations (who could not afford to produce their own), who in turn provided the distribution that gav e networks access to mass audiences and ultimately large advertising dollars. Th ey then offer us an inside look at television production--showing us, for instan ce, a veteran scriptwriter putting together a breakfast table scene for Cloud Ni ne--to underscore how much effort goes into producing just two minutes of primet ime programming. They reveal that the present 20 channels require some 20,000 ho urs of programming each year, which is more than all the Broadway plays produced.
