Isbn: 9780139189395 - the 36 biggest mistakes salesmen make and how to correct them (8 Ergebnisse)

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Sprache: Englisch
Verlag: Englewood Cliffs, N.J. : Prentice-Hall, 1988, 1963, 1988
- Softcover
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Soft cover. Zustand: Very Good. x, 214 p. ; 24 cm. ; ISBN: 0139189394 (pbk.); 9780139189395 (pbk.) ; LC: HF5438.K2 1988; Dewey: 658.85 ; OCLC: 605565203 ; stiff paper wrappers ; "The definitive guide to successful selling. This classic work shows sales people in all fields and industries how to identify those small and not-so-small mistakes which can be fatal in closing deals. George N. Kahn has been one of the nation's leading sales writers and trainers for more than 30 years" ; Contents: Rationalizing away sales failures - - Coming back with the same old pitch -- Giving up too quickly -- Being a two-dimensional man -- Spurning available facts and figures -- Ignoring the customer's customer -- Flouting the law of attrition -- Forgetting the rest of the team -- Overlooking the value of dry-run calls -- Ignoring the buying influentials -- The mistake of fearing a prospect -- Underutilizing your own resources -- Trying to sell without customer knowledge -- Going over the buyer's head -- Underrating sales training - - Rushing the big order -- Being and ungracious host -- Not handling the product with care -- etc etc ; VG. Book.…