Isbn: 9780133727494 - handbook of consumer behavior (2 Ergebnisse)

Hardcover. Zustand: Very Good. Edition Unstated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Fair. Unbekannte Unterschrift / Widmung / Aufkleber; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.…