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A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
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Handbook of Consumer Behavior
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Hardcover. Zustand: Fair. Unbekannte Unterschrift / Widmung / Aufkleber; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or. Artikel-Nr. a681983b-ee39-4838-bc7c-d0b47dd622e0
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