ISBN: 9780071813372 - loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement (25 Ergebnisse)

Hardback. Zustand: Very Good. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. …

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Paperback. Zustand: Very Good. The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyaltyCase studies from todays most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation withLoyalty 3.0 methodsStep-by-step guidance on how to plan, design, build,and optimize your programNow is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you'vebeen waiting for. When you create true loyalty amongcustomers, employees, and business partners, you will generate a sustainable competitive advantageand win in your industry.Praise for Loyalty 3.0Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the newscience of relationship building through big data and gamification.TIM BROWN, CEO, IDEO"Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-worldcase studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." -- BRAD SMITH, CEO, Intuit"A fascinating insight into how companies are exploiting big data." -- MARK READ, CEO, WPP Digital"Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling upwere also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at Starbucks"Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data andconnectivity. If you want to learn how to motivate and inspire employees, you must read this book." -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business"In this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guest.…

Hardcover. Zustand: Très bon. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: As New. : En 'Loyalty 3.0', Rajat Paharia revela cómo combinar el 'big data' con la comprensión de la motivación humana para potenciar la gamificación. Este libro redefine la lealtad, mostrando cómo los negocios pueden crear una verdadera lealtad entre clientes, empleados y socios, generando una ventaja competitiva sostenible. Aprenda a utilizar los datos para motivar e involucrar a cualquier persona, en cualquier lugar, y descubra el secreto para revolucionar el compromiso del cliente y del empleado. EAN: 9780071813372 Tipo: Libros Categoría: Negocios y Economía Título: Loyalty 3.0 Autor: Rajat Paharia Editorial: McGraw Hill Idioma: en Páginas: 304 Formato: tapa dura. …

hardcover. Zustand: Good. Minor wear to dust jacket. Pages are clean.

Zustand: New.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Used. pp. 304.

Zustand: Used. pp. 304.

Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: As New.

Gebundene Ausgabe. Zustand: Neu. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Sprache: Englisch Gewicht in Gramm: 596. …

Hardcover. Zustand: Neu. Neu Neuware, Importqualität, auf Lager - The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business.Now, in Loyalty 3.0 , Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyaltyCase studies from today's most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation with Loyalty 3.0 methodsStep-by-step guidance on how to plan, design, build,and optimize your programNow is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you'vebeen waiting for. When you create true loyalty amongcustomers, employees, and business partners, you will generate a sustainable competitive advantageand win in your industry.Praise for Loyalty 3.0'Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0 , Rajat Paharia reveals the newscience of relationship building through big data and gamification.' -TIM BROWN, CEO, IDEO' Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-worldcase studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life.' -- BRAD SMITH, CEO, Intuit'A fascinating insight into how companies are exploiting big data.' -- MARK READ, CEO, WPP Digital'Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up-were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets.' -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era , and board member at Starbucks'Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data andconnectivity. If you want to learn how to motivate and inspire employees, you must read this book.' -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Busine.…