Isbn: 9780071427319 - sun tzu: strategies for marketing - 12 essential principles for winning the war for customers (11 Ergebnisse)

Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Paperback. Zustand: Very Good. First Edition. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.

Paperback. Zustand: Very Good. This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. : Este libro explora las estrategias de Sun Tzu aplicadas al marketing moderno. Gerald Michaelson y Steven Michaelson interpretan las tácticas clásicas de guerra y las adaptan al mundo empresarial actual, ofreciendo principios esenciales para ganar la 'guerra' por los clientes. Con ejemplos de campañas de marketing exitosas, este libro proporciona una guía práctica para profesionales que buscan aplicar la sabiduría ancestral a los desafíos contemporáneos del marketing. EAN: 9780071427319 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Sun Tzu: Strategies for Marketing Autor: Gerald A. Michaelson| Steven W. Michaelson Editorial: McGrawHill Education Idioma: en Páginas: 244 Formato: tapa blanda. …

Soft cover. Zustand: Very Good. Minor crease on base corner of cover.

Paperback. Zustand: Brand New. 1st edition. 200 pages. 8.75x6.00x0.75 inches. In Stock.