Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers (Marketing/Sales/Advertising & Promotion) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliografische Details

Titel: Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers (Marketing/Sales/Advertising & Promotion)
Verlag: McGraw-Hill Education
Erscheinungsjahr: 2003
Sprache: Englisch
ISBN-10: 0071427317
ISBN-13: 9780071427319
Einband: Paperback
Zustand: Very Good

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Inhaltsangabe

This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning.

�ber die Autorinnen und Autoren

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Steven A. Michaelson has an extensive business backgroung, including positions with Procter & Gamble and Sara Lee.

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