ISBN: 9780062883308 - aesthetic intelligence: how to boost it and use it in business and beyond – from an lvmh leader on the power of the senses (25 Ergebnisse)

ISBN: 
Mit der Detailsuche verfeinern

Optimieren Sie Ihre Suche

  • Bücher (25)

bis

Benutzerdefinierte Preisspanne (EUR)

bis

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Gebraucht - Gut

    EUR 5,13

     Versand gratis 
    Versand innerhalb von USA

    Anzahl: 2 verfügbar

    Hardback. Zustand: Very Good. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world?s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence?or ?the other AI,? as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world?s top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Gebraucht - Befriedigend

    EUR 5,40

     Versand gratis 
    Versand innerhalb von USA

    Anzahl: 2 verfügbar

    Hardback. Zustand: Good. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world?s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence?or ?the other AI,? as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world?s top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Australia, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Better World Books, Mishawaka, IN, USABetter World Books

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Gebraucht - Befriedigend

    EUR 9,20

     Versand gratis 
    Versand innerhalb von USA

    Anzahl: 1 verfügbar

    Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Sprache: Englisch

    Verlag: Harper Business (edition ), 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: BooksRun, Philadelphia, PA, USABooksRun

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Gebraucht - Gut

    EUR 9,98

     Versand gratis 
    Versand innerhalb von USA

    Anzahl: 1 verfügbar

    Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, US, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes KönigreichRarewaves.com USA

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 27,79

     Versand gratis 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 3 verfügbar

    Hardback. Zustand: New. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Chiron Media, Wallingford, Vereinigtes KönigreichChiron Media

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 22,86

    EUR 5,99 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 3 verfügbar

    hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Sprache: Englisch

    Verlag: HarperCollins 2020-01-09, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Chiron Media, Wallingford, Vereinigtes KönigreichChiron Media

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 22,84

    EUR 5,99 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 7 verfügbar

    Hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 9-10 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

    • Softcover

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Gebraucht - Gut

    EUR 22,89

    EUR 6,72 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 1 verfügbar

    Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Sprache: Englisch

    Verlag: HarperCollins, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes KönigreichPBShop.store UK

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 25,19

    EUR 4,99 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 6 verfügbar

    HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, US, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Rarewaves USA, HEBRON, KY, USARarewaves USA

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 31,66

     Versand gratis 
    Versand innerhalb von USA

    Anzahl: 3 verfügbar

    Hardback. Zustand: New. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandKennys Bookshop and Art Galleries Ltd.

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 25,13

    EUR 9,50 Versand 
    Versand von Irland nach USA

    Anzahl: 6 verfügbar

    Zustand: New. 2020. Hardcover. . . . . .

  • Sprache: Englisch

    Verlag: Harper Collins Publishers, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Majestic Books, Hounslow, Vereinigtes KönigreichMajestic Books

    Verkäufer/-in mit 4 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 30,22

    EUR 7,80 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 3 verfügbar

    Zustand: New. pp. 288.

  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Brook Bookstore On Demand, Napoli, NA, ItalienBrook Bookstore On Demand

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 32,22

    EUR 5,50 Versand 
    Versand von Italien nach USA

    Anzahl: 3 verfügbar

    Zustand: new.

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 30,06

    EUR 9,35 Versand 
    Versand innerhalb von USA

    Anzahl: 6 verfügbar

    Zustand: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.

  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 28,79

    EUR 13,54 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 3 verfügbar

    Zustand: New. In English.

  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 24,35

    EUR 17,99 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: Mehr als 20 verfügbar

    Zustand: New.

  • Sprache: Englisch

    Verlag: Harperbusiness, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 29,32

    EUR 14,99 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 2 verfügbar

    Hardcover. Zustand: Brand New. 304 pages. 9.00x6.00x1.01 inches. In Stock.

  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Gebraucht - Wie neu

    EUR 27,43

    EUR 17,99 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: Mehr als 20 verfügbar

    Zustand: As New. Unread book in perfect condition.

  • Sprache: Englisch

    Verlag: Harper Collins Publishers, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Biblios, frankfurt am main, HESSE, DeutschlandBiblios

    Verkäufer/-in mit 4 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 37,88

    EUR 9,95 Versand 
    Versand von Deutschland nach USA

    Anzahl: 3 verfügbar

    Zustand: New. pp. 288.

  • Sprache: Englisch

    Verlag: Harper Collins Publ. USA Nov 2019, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 33,67

    EUR 35,00 Versand 
    Versand von Deutschland nach USA

    Anzahl: 2 verfügbar

    Buch. Zustand: Neu. Neuware - Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:- Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.- Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.- Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.- Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Speedyhen, Hertfordshire, Vereinigtes KönigreichSpeedyhen

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 25,17

    EUR 49,18 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 3 verfügbar

    Zustand: NEW.

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, US, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Rarewaves USA United, HEBRON, KY, USARarewaves USA United

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 33,29

    EUR 44,50 Versand 
    Versand innerhalb von USA

    Anzahl: 3 verfügbar

    Hardback. Zustand: New. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, New York, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: AussieBookSeller, Truganina, VIC, AustralienAussieBookSeller

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 47,75

    EUR 32,93 Versand 
    Versand von Australien nach USA

    Anzahl: 1 verfügbar

    Hardcover. Zustand: new. Hardcover. Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the worlds top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor the other AI, as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences. A luxury brand guru and chairman of LVMH Msett Hennessy Louis Vuitton brings her 25 years of experience to this cutting-edge book about the aesthetic value of a company's product or service.vice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, US, 2020

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: Rarewaves.com UK, London, Vereinigtes KönigreichRarewaves.com UK

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 26,41

    EUR 77,97 Versand 
    Versand von Vereinigtes Königreich nach USA

    Anzahl: 3 verfügbar

    Hardback. Zustand: New. Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.…

  • Sprache: Englisch

    Verlag: Harper Collins Publ. USA, 2019

    0062883305 / 9780062883308

    • Hardcover

    Anbieter: preigu, Osnabrück, Deutschlandpreigu

    Verkäufer/-in mit 5 Sternen
    Verkäufer/-in kontaktieren

    Zustand: Neu

    EUR 35,50

    EUR 70,00 Versand 
    Versand von Deutschland nach USA

    Anzahl: 1 verfügbar

    Buch. Zustand: Neu. Aesthetic Intelligence | How to Boost It and Use It in Business and Beyond | Pauline Brown | Buch | Hardcover | Gebunden | Englisch | 2019 | Harper Collins Publ. USA | EAN 9780062883308 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …