Isbn: 9780062883308 - aesthetic intelligence: how to boost it and use it in business and beyond – from an lvmh leader on the power of the senses (16 Ergebnisse)

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  • Sprache: Englisch

    Verlag: Harper Business, 2019

    0062883305 / 9780062883308

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  • Sprache: Englisch

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  • Sprache: Englisch

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  • Sprache: Englisch

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  • Sprache: Englisch

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  • Sprache: Englisch

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    Zustand: New. pp. 288.

  • Sprache: Englisch

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  • Sprache: Englisch

    Verlag: Harper Business, 2019

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  • Sprache: Englisch

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    Hardcover. Zustand: Brand New. 304 pages. 9.00x6.00x1.01 inches. In Stock.

  • Sprache: Englisch

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    Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Sprache: Englisch

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    hardcover. Zustand: New.

  • Sprache: Englisch

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  • Sprache: Englisch

    Verlag: Harper Collins Publ. USA Nov 2019, 2019

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    Buch. Zustand: Neu. Neuware - Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:- Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.- Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.- Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.- Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.

  • Sprache: Englisch

    Verlag: Harper Collins Publ. USA Nov 2019, 2019

    0062883305 / 9780062883308

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    Buch. Zustand: Neu. Neuware -Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:- Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.- Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.- Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.- Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.Product Safety Manager, Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8 Dublin Englisch.

  • Sprache: Englisch

    Verlag: Harper Collins Publ. USA, 2019

    0062883305 / 9780062883308

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    Buch. Zustand: Neu. Aesthetic Intelligence | How to Boost It and Use It in Business and Beyond | Pauline Brown | Buch | Hardcover | Gebunden | Englisch | 2019 | Harper Collins Publ. USA | EAN 9780062883308 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

  • Sprache: Englisch

    Verlag: Harper Collins Publ. USA Nov 2019, 2019

    0062883305 / 9780062883308

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    Buch. Zustand: Neu. Neuware -Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligenceor "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:- Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.- Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world's top luxury companies create long-term value.- Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.- Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers. Englisch.