Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond

Pauline Brown

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Sprache: Englisch

Verlag: HarperCollins Publishers Inc, 2020

0062883305 / 9780062883308

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Artikelbeschreibung des Verkäufers

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world?s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence?or ?the other AI,? as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world?s top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers. …

Bestandsnummer des Verkäufers CIN0062883305VG

Titel
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
Autor
Pauline Brown
Verlag
HarperCollins Publishers Inc
Erscheinungsjahr
2020
Zustand
Very Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0062883305
ISBN-13
9780062883308

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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