Zöllner julia (4 Ergebnisse)
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 70, Kingston University London, course: Global Marketing, language: English, abstract: 'The failure to take cultural differences between countries into account ha…s been the cause of many business failures'. Globalisation not only reaches all companies worldwide but influences international businesses in their ambition to enter into new markets and reach operational efficiency as well as profitability. Since one cannot automatically assume that the culture of foreign market is analogue to the home market, the success of the expanding strategy depends on the appropriate consideration of systematic variation between cultures. Therefore, the degree of similarities shared by societies needs to be quantified and forms the basis for either adaptation or standardisation in the targeted market. Especially when it comes to marketing decisions a product's success depends on the accuracy of the predicted consumer behaviour in respect of its values and attitudes. In this essay, the three major large-scale dimensional frameworks by Hofstede (1980), Schwartz (1980) and GLOBE (2004) are compared and the practicality of the frameworks on consumer behaviour will be evaluated. Furthermore, the relevance of the cultural distance approaches to the marketing of Durex is shown.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 17,95
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, Kingston University London, course: Buyer Behaviour, language: English, abstract: This report will discuss whether Word-of-Mouth (WOM) com…munication is the most powerful force for change but the least accessible. Therefore, latest research findings will be examined in regard of common patterns of WOM. Additionally, prospective aspects for further research will be defined. Firstly, the research of Word-of-Mouth reaches 50 years back discussed by Arndt, Dichter and Day. According to Arndt Word-of-Mouth is defined as 'oral, person-to-person communication between a receiver and a communicator whom the receiver perceives as non-commercial, concerning a brand, a product or a service.' The definition includes three important aspects. Firstly, Word-of-Mouth is always interpersonal and can be differentiated from mass communication such as advertisement. It also indicates that Word-of-Mouth is excluded from third-party sources such as consumer reports, rating portals and social media content because it is not transmitted directly from person to person. Secondly, Word-of-Mouth given from a sender to a receiver is free of commercial intention or motivation because the sender is willing to talk about the product or service without being incentivised.However, the last aspect indicates that the content itself is commercial as the sender speaks about his experience with a particular brand or service. It can be said that the non-commercial transmission of information about a brand is an immense strength of Word-of-Mouth.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2015 in the subject Economics - Foreign Trade Theory, Trade Policy, grade: 70, Kingston University London, course: International Trade, language: English, abstract: The first document to begin with is the Purchase Order to trigger… the delivery between the Mexican importer and British exporter confirming price, quality and quantity of products being ordered. After signed by the importer the Purchase Order acts as a binding acceptance for both sides (globalnegotiator, nd). After that, the importer receives the Commercial Invoice defining 'the process used by customs officials to classify merchandise so that duties and taxes can be correctly assessed'. It declares total sum for products that has to be paid including tax and it states the agreed Incoterms which will be explained in the following chapter. Additionally the Commercial Invoice acts as a documentation of sales for the exporter.The Incoterms are at least declared within the Commercial Invoice albeit negotiated before between the British exporter and the Mexican importer. The Incoterms, as shown in figure xxx, define two vital aspects: who is responsible to organise as well as pay the transport and who is responsible to carry the risk. The choice of Incoterms depends on a variety of factors.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 18,95
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2015 in the subject Business economics - Trade and Distribution, grade: 90, Kingston University London, course: Ecommerce, language: English, abstract: The present report aims to deliver recommendations for the future dev…elopment of Resident Advisor, an international online music magazine and community platform. It provides two million readers a month with relevant content related to electronic music.Additionally, it offers a range of services on Business-to-Business and Business-to-Consumer level.The recommendations are based on qualitative as well as relevant secondary research. Five in-depth interviews had been conducted focusing on registered and active members of the Resident Advisor.The interview schedule intends to capture members' attitudes, needs, experiences and behaviours. Furthermore, Resident Advisor's competitors had been analysed to gain an understanding what the industry offers as standard services.Key findings showed, that members trust and value Resident Advisor as a high quality magazine for electronic underground music and therefore reading it regularly as source of information and stimulation.However, members complement their experience by reading other music magazines and using additional multimedia channels such as social media networks, music streaming or video services. Moreover, they demand for an improved usability and availability of Resident Advisor.
