Xiumei liu (10 Ergebnisse)
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Kassel, language: English, abstract: Team ability and social competence are crucial in the new economy. In the glob…alized world, where the workforce is becoming increasingly diverse, working in diverse teams is even more important. What the effects of diversity on teamwork are and how the ability to work in diverse teams can be trained are questions that the author is interested to explore in this research paper. In doing so, Chapter I takes a theoretical approach by starting to explain diversity in the workforce as a trend as well as the types of diversity. Since diversity has contrasting effects on teamwork, both disadvantages and advantages are analysed in the third section. In order to make use of the positive aspects of working in diverse teams and still avoid or minimize the negative effect of differences at the same time, diversity should be effectively managed, which is discussed in the last section of Chapter I. Admittedly, diversity training can only be achieved by working in a diverse team. How can the ability to work in diverse teams be trained at universities Chapter II intends to answer this question by providing the example of MARKSTRAT as a means of creating heterogeneous learning teams. As the paper shows, by bringing together students from eight universities with seven different nationalities, Markstrat Slagelse 2007 created an opportunity for students to not only teach them skills implementing marketing strategies but also enable them to collect the most valuable experience by working in culturally, socially, gender- and age-diverse teams. In order to present the work process in it, one team has been singled out to depict team development and interpersonal interaction among its team members, including how they became acquainted with one another, where disagreements came from, what was done to resolve conflicts in order to improve common understanding and reach mutual decisions. In order to vividly describe the dynamics of cooperation in this group, four phases including forming, storming, norming, and performing have been differentiated. As a member of this team, the author bases the study of these interactions on direct participation and/ or observations of the work process. By exploring the effects of diversity in teamwork in both theory and practice, the author hopes to shed light on the importance of the constructive use of diversity in teamwork and thereby contribute to creating the awareness of diversity training.
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Taschenbuch. Zustand: Neu. Diversity in Teamwork - MARKSTRAT as a Model for Diversity Training | Xiumei Liu | Taschenbuch | 32 S. | Englisch | 2007 | GRIN Verlag | EAN 9783638744379 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. Investment in China | The Business Environment and Strategies | Xiumei Liu | Taschenbuch | 128 S. | Englisch | 2013 | AV Akademikerverlag | EAN 9783639398816 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Taschenbuch. Zustand: Neu. Neuware - Are you ready to go China With the pressure of going global growing, the question of going China has gained even more relevance. Yet, despite China s booming economy, success there represents a daunting challenge for overseas firms. This book helps narrow the gap between possible opportunitie…s and uncertainties for multinational companies considering market entry in China. It begins by studying Chinese marketing conditions such as political, economic, socio-cultural, and legal factors, and then focuses on the automobile market with up-to-date data. Part II provides a comparative overview of eight entry modes, such as export, joint venture, and subsidiary with an assessment of their potential advantages and disadvantages. Other issues include what strategies late entrants can adopt to make their entry successful. This is a well-organized book with an accurate analysis and pragmatic ideas, through which the author Xiumei Liu presents a clear roadmap for overseas companies in their decision-making process by answering the most challenging questions of Whether or not , How , When , and Where to enter in the Chinese market. This book should interest managers in multinational firms, international marketers, students of international marketing and those interested in understanding the Chinese business environment and/or designing a successful entry strategy in China.
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