William j stanton layton (1 Ergebnisse)

Paperback. Zustand: Good. 771 pages. Cover worn.Illustrated third edition of a tertiary level textbook, originally published in Australia in 1985. The text is an Australian adaptation of the ninth edition of 'Fundamentals of Marketing' published in the US and uses the Australian envir onment to give analysis, insight and examples of marketing theory and practice. Each chapter includes a list of chapter goals, a summary, a list of key terms an d discussion questions which require the application of text material. Includes 39 case studies providing students with an opportunity for problem analysis and decision making. The textbook is the central element in a complete package of te aching and learning resources. Includes a glossary, name index and subject index .…