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Sprache: Englisch
Verlag: Springer International Publishing, 2019
ISBN 10: 3030350738 ISBN 13: 9783030350734
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Verlag: Springer International Publishing, 2020
ISBN 10: 3030350762 ISBN 13: 9783030350765
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Taschenbuch. Zustand: Neu. Non-market Strategies in International Business | How MNEs capture value through their political, social and environmental strategies | Vikrant Shirodkar (u. a.) | Taschenbuch | The Academy of International Business | xix | Englisch | 2020 | Springer | EAN 9783030350765 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Zustand: New. 2020. Paperback. . . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Springer International Publishing, 2020
ISBN 10: 3030350762 ISBN 13: 9783030350765
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.
Sprache: Englisch
Verlag: Springer International Publishing, 2019
ISBN 10: 3030350738 ISBN 13: 9783030350734
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.
Zustand: New. 2019. 1st ed. 2020. hardcover. . . . . . Books ship from the US and Ireland.