Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 5,86
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
EUR 6,10
Anzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 3,32
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780230380240.
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 3,32
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780230380240.
Anbieter: medimops, Berlin, Deutschland
Zustand: as new. Wie neu/Like new.
Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2006
ISBN 10: 1845429079 ISBN 13: 9781845429072
Anbieter: Ammareal, Morangis, Frankreich
Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 16,20
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 369 pages. 9.50x7.25x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2025
ISBN 10: 1350522600 ISBN 13: 9781350522602
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2025
ISBN 10: 1350522600 ISBN 13: 9781350522602
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 53,51
Anzahl: 3 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: libreriauniversitaria.it, Occhiobello, RO, Italien
Zustand: NEW.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 61,47
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 61,33
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 2nd edition. 384 pages. 9.69x7.44x1.00 inches. In Stock.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2025. 2nd Edition. paperback. . . . . . Books ship from the US and Ireland.
EUR 49,30
Anzahl: 3 verfügbar
In den WarenkorbZustand: NEW.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2015
ISBN 10: 0230380247 ISBN 13: 9780230380240
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750. . 2015. 2015th Edition. Paperback. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC Jan 2026, 2026
ISBN 10: 1350522600 ISBN 13: 9781350522602
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, fashion designers, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 138,87
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. new title edition. 193 pages. 9.25x6.50x0.75 inches. In Stock.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 151,04
Anzahl: 1 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2007
ISBN 10: 1845429079 ISBN 13: 9781845429072
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2006. Hardback. . . . . . Books ship from the US and Ireland.
Anbieter: libreriauniversitaria.it, Occhiobello, RO, Italien
Zustand: NEW.
Zustand: new.
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Gut. Zustand: Gut | Seiten: 536 | Sprache: Italienisch | Produktart: Bücher | Metodologie e tecniche per le decisioni strategiche e operative di marketing. Il volume offre un'introduzione e una guida completa alle ricerche di marketing (qualitative e quantitative) con la peculiarità di un approccio per problema decisionale: come è meglio procedere per indagare temi quali l'evoluzione del mercato, la segmentazione della domanda, il posizionamento competitivo, il lancio di un nuovo prodotto, la definizione del prezzo ottimale e delle promozioni più efficaci, le scelte distributive e quelle di comunicazione al target. Das Urheberrecht an bibliographischen und produktbeschreibenden Daten und an den bereitgestellten Bildern liegt bei Informazioni Editoriali, I.E. S.r.l., oder beim Herausgeber oder demjenigen, der die Genehmigung erteilt hat. Alle Rechte vorbehalten.