Sprache: Englisch
Verlag: Prometheus Books, Publishers, 2016
ISBN 10: 163388225X ISBN 13: 9781633882256
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Prometheus Books, Publishers, 2016
ISBN 10: 163388225X ISBN 13: 9781633882256
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Zustand: new.
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising across many media while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.Interdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate.
EUR 261,61
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 274,44
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 250 pages. 8.26x5.82x8.27 inches. In Stock.