Timo wilhelm rang (8 Ergebnisse)
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2008 in the subject Cultural Studies - East European Studies, grade: 1,0, Otto-von-Guericke-University Magdeburg (Institut für fremdsprachliche Philologien), course: Introduction to Cultural Studies, language: English, abstract: O…n the following pages I will try to point out the key role nations still play today. What one associates with a nation forms the national identity which is - for many maybe subconsciously - a crucial element of the individual identity. In my opinion nations will always strive for nation states as they guarantee most reliably the protection of national and therefore personal interests such as cultural determination, security, political self-determination and financial and economic prospect. Kosovo is a recent example where the 'denationalisation' described in the paragraph above seems to be inversed. The former Yugoslavian province has become Europe's youngest state, not only chronologically but also demographically. What motivates this young generation to stand in for a nation that has so little to offer to them I will deal with the two sides of nationalism and describe how a moderate sense of nationality radicalised and drove the Balkans into the Kosovo crisis. Despite the negative consequences overreaching nationalism can bring about I will talk about the necessity of national identities and explain why the nation is not an outdated concept.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2010 in the subject Philosophy - Practical (Ethics, Aesthetics, Culture, Nature, Right, .), grade: 1,0, Otto-von-Guericke-University Magdeburg (Institut für fremdsprachliche Philologien), course: European Concepts of Private Prope…rty, language: English, abstract: Table of Content1. Introduction2. Kibbutz2.1. What is a kibbutz 2.2. The kibbutz culture today3. European thinkers3.1. John Locke3.2. Jean-Jacques Rousseau3.3. Karl Marx4. EvaluationBeing brought up in the Western hemisphere after the fall of the communist bloc, private property seems to be a concept so essential and decisive for our everyday life that questioning its existence is hard to imagine. Already as a child one develops a sense of what is 'mine' and what is 'yours'. Trivial as it may be it starts with toys or stuffed animals. An infant's understanding and perception of the world can elevate the fact of owning a certain object to the center of interest - as everybody with brothers or sisters knows. An answer to the question why we allegedly legitimately claim things to be our property could be found in that fact that fully mature and reasoning beings behave in a similar manner. Exchange toys and stuffed animals for vehicles, jewelry, houses or the overall equivalent, money, and you will find adults as ambitiously working or fiercely fighting to get or defend their property as children. Individuals face constant unsatisfied needs and the necessity to posses more and more propagated by commercialized mass media. Western societies have developed an 'entrainment-mentality' as former German Chancellor Gerhard Schröder put it. The unquenchable thirst for growth and the gluttony of the elites could lead one to the assumption that the excessive accumulation of property has perverted the very nature of humanity itself. Or is this picture of a purely materialistically driven society a worn out cliché from anti-capitalistic theories Aren't we rather experiencing a time in which we return to values beyond matter, not at last triggered by the financial and economic crises The question I would like to elaborate upon in this essay is whether societies need private property, whether the very functioning of human coexistence is dependent on it. Or could private property be merely a mode of thinking common in our latitudes and not an inevitable human trace that is found in every culture such as laughing, language or time To illustrate this question I will refer to the kibbutz culture in Israel as an example of micro societies entirely abdicating private property, hierarchy and to a more limited extend privacy and individuality.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Münster, language: English, abstract: In a world with a growing amount of surrounding stimuli, gett…ing the attention of consumers is an increasingly demanding task for the marketers. Therefore, the usage of colors, lighting and other environmental stimuli finds great acceptance in advertising campaigns. But in retail situations the exploitation of color effects is until now almost solely limited to packaging etc. One disregarded application area is price tags, being an important component of purchase decisions. The purpose of the paper is to fill this gap with empirical evidence.The study at hand focuses on font color of price tags as an environmental stimulus influencing the pleasure and arousal level of the respondents and finally their pur-chase intention. The a priori assumption is that warm (yellow) and cool (blue) colors should elicit different reactions.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Münster, language: English, abstract: The marketing landscape has undergone tremendous changes thro…ughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt bombarded with an infinite variety of marketing messages (Porter and Golan 2006: 30). Moreover, evidence has been found that consumers proactively seek to avoid mass media messages through digital video recording (DVR), spam filters, and pop-up blockers (Hann et al. 2008: 1094). In addition, consumers increasingly rely on peers' advice rather than on company's marketing messages (Hinz et al. 2008: 55). As a response to these alterations, many companies have shifted their marketing budgets from traditional advertising techniques to new marketing formats that are supposed to better take the identified consumer needs into account. This led to the advent of viral marketing.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, Otto-von-Guericke-University Magdeburg (Lehrstuhl für Internationales Manegement / Institut für Philosophie), language: English, abs…tract: 'Profit is as necessary as the air we breathe, but it would be terrible if we worked only to make a profit, just as it would be terrible if we lived only to breathe.' (Hermann Josef Abs, former CEO of Deutsche Bank)1. Introduction: From the Honorable Merchant to the Responsibilities of Multinational Companies2. Business Ethics: The Creative Tension between Entrepreneurial Freedom and Moral Constraint2.1 The Company as a 'Corporative Actor'2.2 Moral and Profit: Two Antithetical Concepts 2.3 Globalization: Economic Chances and Ethical Challenges2.3.1 The Importance of Human Rights for CSR2.3.2 Benchmarking CSR: The UN Global Compact3. Strategic Corporate Social Responsibility3.1 Hurdles to Effective CSR3.2 Strategic Planning and Strategy Realization3.2.1 The Responsibilities of a Company3.2.2 The Intersections of Business and Society3.2.3 Responsive CSR contra Proactive CSR3.2.4 Strategic Corporate Philanthropy3.3 Supply Chain Sustainability and Context Improvement: The CSR Strategy of Nestlé in India4. ConclusionThe first chapter examines the intrinsic problem areas of CSR such as the differences between individual and collective responsibility; the fundamental conflict between profit and moral; and the tension between universal ethical norms, national or international legislation and entrepreneurial freedom. In the last two subchapters the challenges and chances of globalization are illustrated.The second chapter focuses on the business perspective on CSR. The aim of this part is to reconcile the conflicts described in the first chapter in ways that can create mutual benefits for both the society and companies. At first, practical problems of planning, implementing and evaluating CSR activities are discussed. Starting from there, a strategic concept of CSR is developed that understands ethical and philanthropic responsibilities as firm and context specific competitive advantages. Management tools are presented that help to localize and address ESG issues with beneficial potential for society and business alike. Concluding, the activities of Nestlé in India illustrate a good practice example for a CSR strategy that aligns social communal engagement and profitability.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2008 im Fachbereich Jura - Europarecht, Völkerrecht, Internationales Privatrecht, Note: 1,3, Otto-von-Guericke-Universität Magdeburg (Institut für Politikwissenschaft), Veranstaltung: Grundzüge des Europarechts, Sprache: De…utsch, Abstract: Das Recht der Unionsbürger [ ], sich auf dem Gebiet der Mitgliedsstaaten frei zu bewegen und aufzuhalten, ist für den Status der Unionsbürgerschaft zentral. (Kadelbach 2003: 478). Um dieses zentrale Recht, die Allgemeine Freizügigkeit, geht es in dem Urteil des Europäischen Gerichtshofs (EuGH) zum Auslands-BAföG. Am 23. Oktober 2007 entschied der EuGH darüber, ob und inwiefern das Bundesausbildungsfördergesetz die Freizügigkeit von Unionsbürgern einschränkt. Die vorliegende Seminararbeit illustriert diese Entscheidung und gibt Aufschluss über den rechtlichen Rahmen, der dem Urteil zu Grunde liegt, den Sachverhalt, die Herangehensweise des Gerichtshofs und kommentiert das Verfahren zusammenfassend. Ziel dabei ist die systematische Aufschlüsselung der Verfahrenweise des EuGH anhand der Fallbeispiele, sowie das Herausstellen dessen Argumentationslinien und deren abschließende kritische Reflektion.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2009 im Fachbereich Soziologie - Individuum, Gruppe, Gesellschaft, Note: 1,7, Otto-von-Guericke-Universität Magdeburg (Institut für Soziologie), Veranstaltung: Sozialstrukturen, kollektive Identitäten und soziale Probleme i…n Europa Seminar: Sozialstrukturen und soziale Ungleichheiten in Europa, Sprache: Deutsch, Abstract: 'Die meisten Bürger hungern nicht nach mehr Brot, sondern nach Sinn.' So beschreibt Bundespräsident Horst Köhler die wachsende Zahl derer ohne Orientierung und Perspektive, diejenigen, die sich verloren und überflüssig vorkommen, die Menschen ohne Vertrauen in sich selbst, geschweige denn in Staat oder Gesellschaft. Das Phänomen der sozialen Exklusion ist kein abgeschlossenes Problem der urbanen Brennpunkte. Viele aktuelle Herausforderungen finden ihren Ausdruck in gesellschaftlicher Ausgrenzung: Migration, Globalisierung und Strukturkrise, Wertewandel, Politikverdrossenheit, die Folgen der Deutschen Wiedervereinigung, Jugendkriminalität, Einkommensdisparitäten und Bildungsungleichheit.
