The john e bassett (1 Ergebnisse)

Zustand: Very good. New Haven: [Printed by the Press of Curtiss & Bradley for John E. Bassett & Co.], circa [1896]., [1896]. Very good. - Oblong duodecimo (12mo), 4-7/8 inches high by 5-3/4 inches wide. Softcover, bound in tan wraps, titled & decorated in black & maroon on both covers, the rear cover cleverly being upside down. There is a tiny chip to the top corner of one cover as well as a small chip out from the bottom front corner and a larger chip with a piece out from the top edge of the other cover. [16] unnumbered pages, with half the pages in the booklet printed upside down from the other half as inspired by the clever title "Mr. Janus". The text & decorations are printed in black & red. Very good. Cleverly titled as explained in the introductory text "Mr. Janus and Ourselves", "Surprising as it may seem we occasionally find people who do not know that we have an entrance to their store from State Street. Remember, however, that it is just as easy to enter by our Chapel Street door should you come from that direction." The oldest business in New Haven and, reputedly, one of the oldest hardware stores in the U.S., The John E. Bassett & Co. store added an extra building connected to the store in 1881, which had an entrance on State Street. In his introductory text, Bassett writes that The John E. Bassett & Co. has an entrance on State Street "and.we've run around the corner for over fifteen years." This would suggest the date of this brochure to be circa 1896. This clever advertising booklet subtly promotes the stores merchandise through well-written essays such as "Skating at Lake Whitney", thus advertising their skates, and so on.…