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Paperback. Zustand: New. Our society is highly effected by the digital revolution. This book describes with examples and new concepts the discrimination created by the Digital World at different layers of the society. The author analyzes the new technological ecosystem with components like the Digital Ghetto and describes the measures which need to be taken in the future. He evaluates this new digital world focusing on several aspects of social relations and lifestyles. The book also analyzes the mistakes made while entering the Information Age. Furthermore, the author answers the question if human society is ready for the amenities of services like Social Media, e-learning, energy and self-driving cars or if they actually make our lives more difficult and complicated.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Polemic Paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Within its historical journey, communication has now reached a very interesting stage where the target audience will not stay conventional anymore. Recently the new era of digitalization has reshaped this field, but now we will face a much more radical change in this discipline, which will completely redefine all of marketing science.Although communication that focused on rhetorical and philosophical discussion blossomed in Ancient Greece, it has been the main determinant of the social and personal relationships fall where it is today, with the touch and support of technology in the historical process. In the 20th century, digitization, followed by the arrival of PCs, the Internet, and smartphones, changed our lifestyles radically. As the other component entities of the ecosystem, marketing and communication were not exceptions and have also been affected by all these radical changes. The transition from analogue to digital communications, from conventional marketing activities to online ones, was not easy. After almost two decades, the system seems to be established with new concepts like influencers, search engine optimization, and social media marketing. But now there is a new information and communication revolution approaching. It seems obvious that it will once again change the whole ecosystem of lifestyles with all its components. The adaptation to the first wave has not been achieved, yet a second one approaches. What will be the effect then This work tries to cover a chronology about communication and marketing and then forecast the next steps in order to answer this question.…

Originalbroschur. Zustand: Sehr gut. 149 S., Ill. Ein tadelloses Exemplar. - Our society is highly effected by the digital revolution. This book describes with examples and new concepts the discrimination created by the Digital World at different layers of the society. The author analyzes the new technological ecosystem with components like the Digital Ghetto and describes the measures which need to be taken in the future. He evaluates this new digital world focusing on several aspects of social relations and lifestyles. The book also analyzes the mistakes made while entering the Information Age. Furthermore, the author answers the question if human society is ready for the amenities of services like Social Media, e-learning, energy and self-driving cars or if they actually make our lives more difficult and complicated. ISBN 9783631735084 Sprache: Englisch Gewicht in Gramm: 258.…

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Our society is highly effected by the digital revolution. This book describes with examples and new concepts the discrimination created by the Digital World at different layers of the society. The author analyzes the new technological ecosystem with components like the Digital Ghetto and describes the measures which need to be taken in the future. He evaluates this new digital world focusing on several aspects of social relations and lifestyles. The book also analyzes the mistakes made while entering the Information Age. Furthermore, the author answers the question if human society is ready for the amenities of services like Social Media, e-learning, energy and self-driving cars or if they actually make our lives more difficult and complicated.…

Taschenbuch. Zustand: Neu. Digicrimination - Those are the Good Times | A New Type of Discrimination That Came with Digitization | H. Okan Tansu | Taschenbuch | Kartoniert / Broschiert | Englisch | 2018 | Peter Lang | EAN 9783631735084 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. …

Paperback. Zustand: New. Our society is highly effected by the digital revolution. This book describes with examples and new concepts the discrimination created by the Digital World at different layers of the society. The author analyzes the new technological ecosystem with components like the Digital Ghetto and describes the measures which need to be taken in the future. He evaluates this new digital world focusing on several aspects of social relations and lifestyles. The book also analyzes the mistakes made while entering the Information Age. Furthermore, the author answers the question if human society is ready for the amenities of services like Social Media, e-learning, energy and self-driving cars or if they actually make our lives more difficult and complicated.…