Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 11,00
Anzahl: 2 verfügbar
In den WarenkorbZustand: New. pp. 384.
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 14,00
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
EUR 16,91
Anzahl: 1 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
EUR 16,46
Anzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2021. 01st Edition. Paperback. . . . . . Books ship from the US and Ireland.
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 17,70
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 288 pages. 8.50x5.50x0.75 inches. In Stock.
Sprache: Englisch
Verlag: John Wiley & Sons Inc, New York, NY, 2016
ISBN 10: 1118345606 ISBN 13: 9781118345603
Erstausgabe
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. First Edition Thus; Sixth Printing. 7 X 0.75 X 9.75 inches; 270 pages; minor rubbing inside the DJ. Minor rubbing on DJ's rear. Very Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 17,93
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 25,77
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 25,89
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 384.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 21,77
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 23,03
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 23,67
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 288 pages. 8.50x5.50x0.75 inches. In Stock.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 23,40
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Ebury Publishing, United Kingdom, London, 2021
ISBN 10: 0753556529 ISBN 13: 9780753556528
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 31,57
Anzahl: 5 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend. AS SEEN ON THE DIARY OF A CEO PODCAST Revelatory and entertaining Sunday Times Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining waya must read Entrepreneur, Best Books of the Year One of the leading minds in the world of branding NPR -------------- Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? The answer? Humans are, in a word, irrational. In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places: What can honeybees teach us about creating a sustainable business? How could budget airlines show us how to market a health-care system? Why is it better to be vaguely right than precisely wrong? What might football penalty kicks teach us about the dangers of risk aversion? Better branding, Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational. This book shows you how. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 43,15
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Hardcover. Zustand: Fair. Spuren von Feuchtigkeit / Nasse. Jak vyrobit zazrak? Legenda reklamniho sveta Rory Sutherland vas presvedci, ze reseni problemu musite hledat tam, kde nikdo jiny - ve sferach zdanlive iracionality. Jen zde totiz najdete skutecne motivy rozhodnuti vasich zakazniku, kolegu a lidi obecne. I tech vlastnich, ac si to malokdo z nas dokaze priznat.Porozumeni tomu, co ovlivnuje nase chovani, jak vytvorit duveru ve znacku, co je signalizace, jak vyuzit placebo efekt a proc konecne aplikovat poznatky behavioralni psychologie nejen v reklamnim, ale v jakemkoliv byznysu, vam Sutherland preda stylem nejzabavnejsiho a nejbystrejsiho spolecnika na vecirku. Budete se dokonce tesit i na poznamky pod carou. Ale hlavne ziskate odvahu vyzkouset sve nejlepsi nesmyslne napady protezovane racionalite navzdory. Protoze davaji smysl.Vase predstavy o svete a lidech rozbiji poznatky jako:- Logika je nastrojem, nikoliv pravidlem.- Na vnimani neni nic objektivniho, i kdyz jsme presvedceni o opaku.- Snaha posilit racionalni chovani nutne nevede pres racionalni argumenty.- Dobry odhad je take vedeckou metodou.- Neocekavane nebo nelogicke veci zaujmou mnohem vic nez ty jasne logicke.- Skutecny genius lidstva spocita ve schopnosti mit priblizne pravdu.- Kotatka v reklame funguji.
Anbieter: powellbooks Somerset UK., Ilminster, SOM, Vereinigtes Königreich
Verbandsmitglied: IOBA
Signiert
EUR 17,71
Anzahl: 1 verfügbar
In den WarenkorbSoft cover. Zustand: Very Good. The boards and binding are square and tight as is the textblock book price includes tracked 48 postage UK only 0. Signed by Author(s).
Sprache: Englisch
Verlag: Rowman & Littlefield Pub Inc, 2018
ISBN 10: 1538114666 ISBN 13: 9781538114667
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 52,09
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. reprint edition. 203 pages. 9.00x6.00x0.75 inches. In Stock.
Anbieter: Mooney's bookstore, Den Helder, Niederlande
Zustand: Very good.
Sprache: Englisch
Verlag: It's Nice That and Ogilvy Group Ltd
ISBN 10: 0956437338 ISBN 13: 9780956437334
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 58,10
Anzahl: 4 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Hardcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Jak vyrobit zazrak? Legenda reklamniho sveta Rory Sutherland vas presvedci, ze reseni problemu musite hledat tam, kde nikdo jiny - ve sferach zdanlive iracionality. Jen zde totiz najdete skutecne motivy rozhodnuti vasich zakazniku, kolegu a lidi obecne. I tech vlastnich, ac si to malokdo z nas dokaze priznat.Porozumeni tomu, co ovlivnuje nase chovani, jak vytvorit duveru ve znacku, co je signalizace, jak vyuzit placebo efekt a proc konecne aplikovat poznatky behavioralni psychologie nejen v reklamnim, ale v jakemkoliv byznysu, vam Sutherland preda stylem nejzabavnejsiho a nejbystrejsiho spolecnika na vecirku. Budete se dokonce tesit i na poznamky pod carou. Ale hlavne ziskate odvahu vyzkouset sve nejlepsi nesmyslne napady protezovane racionalite navzdory. Protoze davaji smysl.Vase predstavy o svete a lidech rozbiji poznatky jako:- Logika je nastrojem, nikoliv pravidlem.- Na vnimani neni nic objektivniho, i kdyz jsme presvedceni o opaku.- Snaha posilit racionalni chovani nutne nevede pres racionalni argumenty.- Dobry odhad je take vedeckou metodou.- Neocekavane nebo nelogicke veci zaujmou mnohem vic nez ty jasne logicke.- Skutecny genius lidstva spocita ve schopnosti mit priblizne pravdu.- Kotatka v reklame funguji.