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In den WarenkorbHardcover. Zustand: Very Good. Brands: The New Wealth Creators This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Sprache: Englisch
Verlag: New York University Press, 1998
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: BoundlessBookstore, Wallingford, Vereinigtes Königreich
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In den WarenkorbZustand: Good. Good condition. Light wear to boards. Content is clean and bright. DJ with some edge wear, small tears and creasing.
Sprache: Englisch
Verlag: Palgrave Macmillan 14/11/1997, 1997
ISBN 10: 0333659082 ISBN 13: 9780333659083
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
EUR 5,91
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In den WarenkorbHardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 114,41
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In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: New York University Press, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 162,09
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In den WarenkorbZustand: New. 1997. New. hardcover. . . . . . Books ship from the US and Ireland.
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In den WarenkorbHardcover. Zustand: Brand New. 224 pages. 9.75x6.75x0.75 inches. In Stock.
EUR 127,73
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In den WarenkorbGebunden. Zustand: New. KlappentextFrom new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of brand experts, .
Sprache: Englisch
Verlag: New York University Press Dez 1997, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of 'brand experts,' this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.How do legal systems recognize the value of brands to both consumers and producers How has the concept of branded goods been extended successfully to embrace services and other less tangible 'products' How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.