Stephen l vargo (28 Ergebnisse)

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Good. No Dust Jacket. 449 pages. Ex-library marks, light discoloring and wear, small sticker tear on the cover; a sound binding; good shape overall. No jacket. Quantity Available: 1. Category: Reference; ISBN: 0765614901. ISBN/EAN: 9780765614902. Inventory No: 234577.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Brand New. 165 pages. 9.00x6.00x0.35 inches. In Stock.

Hardcover. Zustand: Gut. 1st ed. 252 S. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 690.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New. In English.

Zustand: As New. Unread book in perfect condition.

Hardcover. Zustand: Very Good. 1st Edition. Oversized hardcover, x + 449 pages, NOT ex-library. Printed in the USA. Shipping weight over 1kg. One partially faded stamp on side page edges externally. Else clean, untanned, with unmarked text. Boards show uneven sunning. Issued without a dust jacket.

Paperback. Zustand: Brand New. 225 pages. 9.50x6.75x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.…

Zustand: New. Keenly anticipated primer on the principles and applications of Lusch and Vargo s groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of S.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Paperback. Zustand: Brand New. 449 pages. 9.75x6.75x1.00 inches. In Stock.

Zustand: New. Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.

Zustand: As New. Unread book in perfect condition.

Hardcover. Zustand: Brand New. 225 pages. 9.75x7.00x0.75 inches. In Stock.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.…

Zustand: As New. Unread book in perfect condition.

Zustand: New. pp. 449 Illus.

Gebunden. Zustand: New. Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.

Hardcover. Zustand: Brand New. 760 pages. 10.00x7.00x2.00 inches. In Stock.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Textbook Binding. Zustand: Brand New. 258 pages. 9.50x6.50x1.00 inches. In Stock.