Stephen genco (25 Ergebnisse)

Paperback. Zustand: Good. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Zustand: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn.…

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

paperback. Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

Zustand: Very Good. : Descubre cómo utilizar el neuromarketing y comprender la ciencia detrás de él. El neuromarketing es un nuevo campo controvertido donde los investigadores estudian las respuestas cerebrales de los consumidores a la publicidad y los medios. El neuromarketing y las neurociencias detrás de él brindan nuevas formas de analizar la antigua pregunta: ¿por qué compran los consumidores? Neuromarketing For Dummies va más allá de la exageración para explicar los últimos hallazgos en este campo en crecimiento y, a menudo, incomprendido, y muestra a los dueños de negocios y especialistas en marketing cómo funciona realmente el neuromarketing y cómo pueden usarlo en su beneficio. Obtendrá una comprensión firme de la teoría del neuromarketing y cómo está impactando la investigación en publicidad, compras en línea y en tiendas, diseño de productos y empaques, y mucho más. EAN: 9781118518588 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Neuromarketing For Dummies Autor: Stephen J. Genco| Andrew P. Pohlmann| Peter Steidl Editorial: For Dummies Idioma: en Páginas: 416 Formato: tapa blanda.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 408.

Zustand: New. In English.

Zustand: New. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620. . 2013. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. …

Paperback. Zustand: Brand New. 1st edition. 408 pages. 9.25x7.25x1.00 inches. In Stock.

Paperback. Zustand: Brand New. 406 pages. 9.00x6.00x0.92 inches. In Stock.

Zustand: New. In English.

Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Hardcover. Zustand: Brand New. 408 pages. 9.33x6.38x1.26 inches. In Stock.

Zustand: NEW.

Buch. Zustand: Neu. Neuware - Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as 'patsies.'Traditional marketing assumes its purpose is persuasion: it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that 'attract eyeballs,' 'rise above the clutter,' and achieve 'stopping power.' But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a 'tragedy of the commons' effect. By collectively overgrazing consumers' 'attentional commons,' they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion.Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.…

Zustand: New. &Uumlber den AutorStephen Genco has over 20 years of experience as a marketing innovator, entrepreneur, and management consultant. In 2006, he founded one of the first research firms devoted to applying neuroscience, social psychology, .