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Zustand: Muy bueno. : Descubre cómo utilizar el neuromarketing y comprender la ciencia detrás de él. El neuromarketing es un nuevo campo controvertido donde los investigadores estudian las respuestas cerebrales de los consumidores a la publicidad y los medios. El neuromarketing y las neurociencias detrás de él brindan nuevas formas de analizar la antigua pregunta: ¿por qué compran los consumidores? Neuromarketing For Dummies va más allá de la exageración para explicar los últimos hallazgos en este campo en crecimiento y, a menudo, incomprendido, y muestra a los dueños de negocios y especialistas en marketing cómo funciona realmente el neuromarketing y cómo pueden usarlo en su beneficio. Obtendrá una comprensión firme de la teoría del neuromarketing y cómo está impactando la investigación en publicidad, compras en línea y en tiendas, diseño de productos y empaques, y mucho más. EAN: 9781118518588 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Neuromarketing For Dummies Autor: Stephen J. Genco| Andrew P. Pohlmann| Peter Steidl Editorial: For Dummies Idioma: en Páginas: 416 Formato: tapa blanda.

Zustand: New. In.

Taschenbuch. Zustand: Neu. Neuware - Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:\* How neuromarketing works\* Insights from the latest neuromarketing research\* How to apply neuromarketing strategies to any level of advertising or marketing, on any budget\* Practical techniques to help your customers develop bonds with your products and services\* The ethics of neuromarketingNeuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Taschenbuch. Zustand: Neu. Neuromarketing For Dummies | Andrew P. Pohlmann (u. a.) | Taschenbuch | Introduction 1Part I: The Brave New World of Neuromarketing 5Chapter 1: What Neuromarketing Is and Isn't 7Chapter 2: What We Know Now That We Didn't Know Then 21Chapter 3: Putting Neuromarketing to Work 37Chapter 4: Why Neuromarketing Matters 59Part II: | Englisch | 2013 | John Wiley & Sons | EAN 9781118518588 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Zustand: Gut. Zustand: Gut | Seiten: 416 | Sprache: Englisch | Produktart: Bücher | Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.  Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.