Spiller lisa (40 Ergebnisse)

Paperback. Zustand: Good. A newer edition of this book is available: Direct, Digital, and Data-Driven Marketing, Fourth EditionDecades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and interactive marketing today. Today's consumers desire the speed and the control that the new digital and social media formats provide. Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This edition builds on the traditional foundations of direct marketing, and extends into the future where continuous digital innovations are transforming the marketing landscape. We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.…

Paperback. Zustand: Fair. Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brands--the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns. Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.…

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. 5. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: New. In English.

Paperback. Zustand: Brand New. 100 pages. 8.00x5.00x0.28 inches. In Stock.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New.

Zustand: Used. pp. 209.

Zustand: Used. pp. 209.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. In English.

Zustand: New. American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Series: Praeger Series in Political Communication. Num Pages: 209 pages, black & white illustrations, black & white tables, maps. BIC Classification: 1KBB; JPVL. Category: (G) General (US: Trade). Dimension: 235 x 156 x 23. Weight in Grams: 522. . 2011. Illustrated. hardcover. . . . . Books ship from the US and Ireland.…

Zustand: New. pp. 784.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 209 pages. 9.50x6.50x0.75 inches. In Stock.

Zustand: New. In English.

Zustand: New. 2020. Fifth. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 5th edition. 752 pages. 9.50x7.50x1.50 inches. In Stock.

Zustand: New. 2021. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Direct, Digital & Data-Driven Marketing | Lisa Spiller | Taschenbuch | Kartoniert / Broschiert | Englisch | 2020 | SAGE Publications Ltd | EAN 9781529708172 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu. …

Zustand: New. In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.