Book by Spiller Lisa S Baier Martin
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"The authors are obviously well versed in direct marketing. Thus, the 'direct marketing' coverage, content, and organization are excellent." -- Barry Langford, Florida Gulf Coast University "The Treadmoves case is "an excellent 'icebreaker' to the essence of direct marketing." -- William Trombetta, St. Joseph's University "The first chapter is an "excellent introduction to the topic of Customer Relationship Management" and has "excellent consideration of the scope of Direct Marketing." -- Marilyn Lavin, University of Wisconsin - Whitewater
For courses in Direct, Database, and Interactive Marketing. Written by recognized leaders, Martin Baier, a member of the "Direct Marketing Hall-of-Fame" and, Lisa Spiller, an award-winning direct marketing educator, this new textbook provides a comprehensive and fresh overview of direct marketing with an emphasis on database marketing, customer relationship marketing, and accountable, response-driven marketing. The field of direct marketing has been transformed by new technologies; this book addresses that plus helps students learn by doing via hands-on exercises, cases, and applications.
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-667-487
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-446-906
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Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-446-905
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