Skalen per (21 Ergebnisse)

Hardcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: New. pp. xii + 185.

Zustand: New. In English.

Paperback. Zustand: Brand New. 1st edition. 198 pages. 9.13x6.06x0.55 inches. In Stock.

Zustand: New. Exploring marketing discourse, this title is an important contribution to the growing literature on critical marketing, helping readers to connect the previously dis-connected intellectual approaches to marketing. Series: Routledge Interpretive Marketing Research. Num Pages: 206 pages, 1 black & white illustrations, 1 black & white line drawings. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. Weight in Grams: 317. . 2012. 1st Edition. paperback. . . . . Books ship from the US and Ireland. …

Zustand: New. In English.

Zustand: New.

Zustand: New.

Zustand: New.

Zustand: New. pp. xii + 185.

Gebunden. Zustand: New.

Zustand: New. Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice. Series: Routledge Interpretive Marketing Research. Num Pages: 198 pages, 3 black & white tables, 5 black & white line drawings. BIC Classification: KJM. Category: (U) Tertiary Education (US: College). Dimension: 236 x 160 x 20. Weight in Grams: 454. . 2010. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Zustand: New. In English.

Hardcover. Zustand: Brand New. 1st edition. 185 pages. 9.25x6.25x0.50 inches. In Stock.

Gebunden. Zustand: New.

Hardcover. Zustand: gut. Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) In englischer Sprache. pages.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.…

Zustand: New. In English.

Zustand: New. Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. Series: Routledge Interpretive Marketing Research. Num Pages: 208 pages, 1 black & white illustrations, 1 black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 178 x 222 x 17. Weight in Grams: 453. . 2007. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 1st edition. 190 pages. 9.25x6.00x0.75 inches. In Stock.